The Power of YouTube Shorts for Keyword Research
Everything you need to know
YouTube Shorts presents an untapped opportunity for keyword research.
This Newsletter shares my strategy for finding good keywords using YouTube shorts. I’ll guide you through a step-by-step process to unearth valuable keywords for your blog posts.
And it begins with understanding.
Understanding YouTube Shorts: A New Frontier for Keyword Discovery
YouTube Shorts is more than just a platform for brief, engaging videos.
It's a goldmine for understanding current trends and audience interests. By analyzing popular Shorts, you can gain insights into what your target audience is watching and searching for.
This information is vital for content creators, bloggers, and marketers looking to align their content with audience preferences.
The YouTube Shorts Keyword Blueprint: Your Roadmap to SEO Dominance
Step 1: Navigating the Shorts Landscape
Start by exploring YouTube Shorts. Look for videos that are gaining traction in your niche. Pay attention to their titles, descriptions, and the keywords they use.
Pay particular attention to videos that are newly viral (in the last 30 days or 7 days)
Step 2: Analyzing Trending Topics
Identify common themes and subjects within these popular Shorts. These topics are what your audience is currently interested in and can be a great source of keyword inspiration.
Pay particular attention to videos with lots of engagement (likes, comments, shares, etc.)
Step 3: Keyword Extraction and Expansion
Extract keywords from these trending topics. Use tools like Google Keyword Planner or Ahrefs to expand on these keywords, finding related terms that your audience might be searching for.
Step 4: Evaluating Keyword Potential
Assess the potential of these keywords. Look at search volume, competition, and relevance to your niche. This will help you prioritize the keywords that are most likely to drive traffic to your blog.
Step 5: Content Creation and Optimization
Craft your blog posts around these keywords. Ensure that the content is not only optimized for these terms but also provides value and engages your audience.
You can embed the YouTube short (from which you found your keyword) into the blog post for an added SEO boost.
To further enhance your understanding of AI tools and their role in keyword research, I invite you to watch my YouTube playlist. This curated collection of videos will guide you through the nuances of AI in digital marketing, providing practical tips and strategies to elevate your content game.
Watch the Playlist Now: [AI Tools for Content Creators]
Remember, the key to successful keyword research using YouTube Shorts lies in staying attuned to current trends, understanding your audience's interests, and continuously adapting your strategy. By following this guide, you'll be well on your way to discovering potent keywords that can transform your blog's reach and engagement.
Happy exploring!
Best,
Christopher