Product Keywords
High-conversation keywords to make more money
What Are Product Keywords?
Product keywords are specific phrases or terms used to describe and categorize products, often in a search engine context.
They are a fundamental element of any digital marketing or SEO strategy, and they're key to helping customers find your products online. Product keywords can include brand names, product types, specific features, or other attributes that a customer might use when looking for a product.
Product keywords can appear in a variety of formats, such as in reviews, comparisons, or informational posts.
By using product keywords effectively, businesses can ensure that their products are more easily discoverable to their target audience. Properly optimized product keywords can significantly boost the visibility of your product pages (or affiliate-focused articles), making it more likely that potential customers will find your products (or affiliate links) when they search for relevant terms.
Incorporating product keywords in your content can make your website more relevant and popular within your niche.
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Why Are They Good To Go After?
Targeting product keywords can bring a number of benefits to businesses and website owners.
These keywords tend to have a lower search volume than broader, generic keywords, but they often have a higher conversion rate. Read: Cha-ching!
This is because product keywords are typically used by people who are further along the buying journey and have already decided what they want.
Product Keywords Bring These Benefits:
High intent: People using product keywords are generally closer to making a purchase decision, making them valuable leads.
Higher conversion rates: Specific keywords tend to convert at a higher rate, as they reach users who know exactly what they are looking for.
Less competition: Specific product keywords tend to have less competition compared to broader, more general keywords.
Display ad platforms usually pay you more for ads on product-related pages. That’s my experience anyway.
How to Find Product Keywords
Finding the right product keywords is crucial for optimizing your content and ensuring that your products reach the right audience.
Here's a step-by-step guide to help you find the best product keywords for your business:
Understand your target audience: Start by identifying who your target audience is and what kind of keywords they would use when searching for your products.
Analyze competitors: Look at your competitors' product pages to see what keywords they are using. This can give you a good starting point for your keyword research.
Use keyword research tools: Tools like RankIQ, AnswerthePublic, DeapMarket, Google Keyword Planner, Ahrefs, and more can help you find potential product keywords by showing you which terms have high search volumes and low competition.
Consider long-tail keywords: These are extended, detailed keyword phrases that can be your secret weapon for reaching specialized markets. They often have less competition and higher conversion rates.
Analyze search intent: Consider the search intent behind each keyword. Are users looking for information, reviews, and comparisons, or are they ready to make a purchase?
How to Write Product Keyword Content that Ranks
After pinpointing your product keywords, it's time to craft some content that will help you rank higher in search engines.
To do this, follow these tips:
Include keywords naturally: Incorporate your product keywords naturally into your content, ensuring that it still reads well for human readers.
Optimize metadata: Ensure that your page titles, meta descriptions, and headers are optimized for your target product keywords.
Provide valuable content: Craft your content so that it brims with value, enlightens with information, and connects with your desired audience. This can include product reviews, comparisons, or informational posts.
Focus on user experience: Write your content with a clear structure, effortless readability, and compatibility across all devices. This can improve user experience, which in turn can improve your rankings.
Build authority and trust: Include facts, stats, and expert opinions in your content to establish credibility and trust with your audience.
Include visuals: Use images, infographics, or videos to support your content, making it more engaging and visually appealing.
By following these steps, you can create product keyword content that is optimized for search engines, engaging for readers, and that helps drive traffic and conversions for your business.
Ready to kickstart your product keyword strategy? Check out RankIQ to get advanced keyword insights and analytics to help you drive traffic and boost conversions.