Money Keywords
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What Are Money Keywords?
Money Keywords are the keywords that online shoppers type into search engines when they're ready to buy. Unlike generic or informational keywords, these are highly targeted terms that show strong buyer intent. For instance, instead of searching for "best smartphone," a person using money keywords might search for "iPhone 13 Pro Max buy online." They have already decided what they want and are looking to make a purchase.
Specific Product Keywords: These keywords are associated with particular products. For example, "iPhone 13 Pro Max 256GB."
Geo-targeted Keywords: These keywords include the location where the searcher wants to make the purchase. For instance, "iPhone 13 Pro Max buy online New York."
Price-related Keywords: Keywords that include words like "discount," "deal," "cheap," or "best price." For instance, "best deal on iPhone 13 Pro Max."
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Why Are They Good To Go After?
Money keywords are valuable because they're directly linked to transactions. By targeting these keywords in your content, you're likely to attract visitors who are in the final stages of the buying process and are ready to make a purchase. This translates to a higher probability of converting your website traffic into sales, increasing your revenue.
Higher Conversion Rates: Since money keywords target users ready to make a purchase, they generally lead to higher conversion rates compared to more general keywords.
Targeted Traffic: They attract visitors who are highly interested in your product or service.
Competitive Edge: By ranking high for money keywords, you can gain an edge over competitors who might not be targeting these highly specific terms.
How to Find Money Keywords
Competitor Analysis: Start by looking at the keywords your competitors are ranking for. Tools like Ahrefs, SEMrush, or Moz can help you discover the money keywords that are driving traffic to their sites.
Google Ads Keyword Planner: Use Google Ads Keyword Planner to find keywords related to your business. Filter the results to show keywords with high commercial intent and high search volume.
Google Autocomplete: As you type in the Google search bar, it suggests autocomplete options. These are based on popular searches and can be a goldmine for discovering money keywords.
Customer Feedback: Listen to your customers. Pay attention to the language they use when discussing your products or services. This can give you insights into potential money keywords.
How to Write Money Keyword Content that Converts Like Crazy
Writing content for money keywords requires a different approach than writing for informational keywords. Since the visitor is likely in the buying stage of their journey, your content should be persuasive and focused on convincing them to make a purchase.
Address Pain Points: Start by addressing the pain points that your product or service solves. Make it clear how your product or service provides the solution they're looking for.
Show Value: Highlight the unique selling points (USPs) of your product or service. Show how it's better or different from the competition.
Include Social Proof: Include testimonials, reviews, or case studies to build trust with your visitors.
Strong Call-to-Action (CTA): End your content with a strong CTA. Make it easy for the visitor to make the purchase or get in touch with you.
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